Ever had hormones like oxytocin, glucagon or thyroid strike a mudra and
introduce themselves to you? Or have someone represent the rhythm and
balance that different organs and hormones strike in order to keep you
going like a well-oiled machine? Just one misstep or imbalance could
cause this machine to come to a crashing halt. This is exactly what Dr
Jayanthy Ramesh tried to present through his Kuchipudi dance ballet on
the eve of World Health Day. Organised by Sai Institute of
Endrocrinology in association with Cisne for Arts, this dance ballet
presented various health issues in a creative manner. The blend of
medical science and Kuchipudi dance was conceptualised and scripted by
Dr Jayanthy Ramesh, a practising endocrinologist. "Though it is a
Kuchipudi dance ballet, it was a way to express the importance of
hormones in the body, lifestyle ailments and create awareness about
health issues. I basically wanted to use a platform to drive home the
point to the common man in a language understands," he says, adding , "Each hormone has a specific action and
there is pulse style release, rhythmic action, amplitude, target action
etc. Endocrinology is a dynamic equilibrium. Dance too has similar
factors - pace, rhythm, action. That is why we thought of blending the
two." The entire dance ballet was choreographed by Kuchipudi exponent
Bhagavathula Sethuram, who also heads the department of dance at Telugu
University. "I've been training under Guruji for some time now and after
I penned the script he choreographed the ballet. This was no mean feat
given that he had to express various hormones, their functions and
lifestyle ailments through dance. I don't think anyone else could have
choreographed the ballet as beautifully as he has," says the doctor, who
also performed a portion of the ballet. Thirteen of Sethuram's students
also performed the ballet. Vocal support was lent by Mantha Srinivas, a
software employee. The ballet, which began with an ode to India, a
country of cultural and religious diversity, soon progressed to
introducing the various hormones in the human body and their importance
before moving on to throw light upon the various lifestyle ailments like
obesity, diabetes and cardiac issues that plague young Indians. "We as a
nation are genetically predisposed to diabetes and heart ailment. But
our current lifestyle habits that involve barely any exercise and
changing dietary habits are only worsening the situation and are
responsible for even youngsters falling prey to dreaded diseases.
Through my dance I wanted to highlight these issues and create awareness
among the general public on the importance of staying fit," says Dr
Ramesh, who often has youngsters walking into his clinic with such
ailments. Dr Ramesh, who first performed this ballet in February for an
international medical conference, improvised upon the script for his
recent performance. The medical practitioner who is also interested in
poetry and creative arts says that penning the script happened in
bursts. "Inspiration can strike any time. So I didn't write the entire
script in one go. Lines would come to me while I'd interact with
patients or when watching a music performance. I would make notes on my
smartphone and then put it all together later. While I wrote the script
in Telugu, my wife Dr. Srivalli translated it into English to cater to a
wider audience," he says. Incidentally, the performance included
various audio-visual elements in the backdrop to heighten the entire
experience. Interestingly, Dr Ramesh is not a trained dancer. "I learnt
dance for a couple of years before I joined medical school out of pure
interest. But with medical school and subsequent practice, dance took a
back seat. I've attempted this performance after a gap of nearly 25
years," he grins.
Winning combination
The demand for management education in India is much larger than that of
any other country including the U.S. By most estimates, about 2,50,000
Indians are seeking MBA degrees every year. It is no surprise that
several schools have been started in the last six years to offer
management education. Till 2001, Indian institutes offered only a
two-year programme in management. The Indian School of Business that
opened its doors in 2001 offered a one-year programme in management.
This programme targeted experienced professionals who did not have a
management background, and successfully delivered to them. Since then,
several institutes have started offering the one-year PGDM. Part-time
programme The part-time programme is offered to people who want to be in
their jobs but still want to educate themselves. Traditionally, this
segment offered the programme in the evenings. But given the fact that
the bulk of the demand for this programme comes from people working in
the IT industry and who start their work only by 6 p.m. in line with the U.S. time zone,
the part-time programme could not be offered in the evenings, but over
the weekend. The distance mode of delivery of the programme also catered
to this group. The distance delivery mode comprised correspondence
courses, online delivery using technology platforms such as the
VSAT-based one-way delivery of audio, video conference based multi-way
delivery in synchronous mode. Internet-based asynchronous programme
delivery is another method. More recently, given the introduction of
MOOCs (massive online open courses) by several reputed B schools in the
U.S., some providers of online technology platforms are partnering with
Indian schools to attempt such an online programme. Most of these
programme providers, while focusing on the process and delivery,
overlook the real need of the students which is to acquire well-paying
jobs at the end of the programme. Since such job placements are not
delivered, several business schools in India are finding it difficult to
recruit students. Students are not willing to pay a high fee which is
out of sync with the starting salaries that are offered to students
graduating from those institutes. Students look for a 1:1 match between
the fees of the programme and the starting salary. If an institute
charges Rs. 6 lakh as the fee for the programme, students expect a
starting salary ranging from Rs.5.5 lakh to Rs.6.5 lakh. Herein lies the
issue, since most companies do not offer such starting salaries for
entry-level managers. There is scope for offering a programme for
inexperienced students which combines work and study in such a way that
companies are also involved. Such a programme can combine the strengths
of both modes of delivery - online and live classes. A programme that
requires students to work as interns in companies during the weekdays
and be in the class on weekends is an ideal one for inexperienced
students. If companies can be co-opted into this programme by B schools
so that they provide the internship opportunity to these students while
also offering an opportunity to be considered for a job, the programme
gains strength. Students can then get a better compensation upon
graduation so that they would have had two years of experience.
Companies would get to evaluate the candidates deeply before they offer
them jobs. The online technology will help in keeping the students
connected to the professors and other students during the week while the
course is delivered live during weekends. This requires a close
cooperation between the institutes and the companies. Either one or both
can take the initiative in designing such a programme. At the National
Management School, we are experimenting with such a programme this year.
This follows the success of the internship-based study-abroad programme
that we organise for students from U.S. universities. We believe that a
good quality programme with qualified professors can be delivered with
the active cooperation of a few companies that see value in such a
proposition. The writer is Dean, The National Management School. Email:
sankaran@nms.edu.in
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